Game passes → Robux → DevEx → USD → after tax. The full pipeline.
Each row: name, price in Robux, conversion rate (% of DAU), avg purchases per buyer per day
When a player buys your most popular game pass, here's the full dollar trail:
30% marketplace fee on all purchases. You get 70 Robux from a 100 Robux game pass. At DevEx ($0.0035/Robux), you keep ~24.5 cents of every dollar spent.
$0.0035 per Robux (2026). 100,000 Robux = $350. 30-day holding period. Minimum cashout: 30,000 Robux ($105).
5 Robux per "qualified user" per day. Qualified = spent $9.99+ in last 60 days AND plays 10+ min in your game as one of their first 3 daily visits. Free players = zero rewards.
Players pay weekly/monthly for perks. 70% on month 1, then nearly 100% on renewals (Roblox waives fee). Highest-margin revenue stream on Roblox.
Self-employment income in the US. ~15.3% SE tax + income bracket (10-37%). We estimate ~30% combined. 1099 if you earn $600+/year.
For $5,000/month after tax, need ~$7,150 pre-tax. With typical metrics: 30,000-35,000 DAU. With subscriptions: 15,000-20,000 DAU.